OUR WORK
Articles
By-lined articles help raise the profile of key executives and establish thought leadership in emerging fields. We can also assist with placement of articles in traditional publications, e-zines and online syndications.
Case Studies
Case studies drive home the value of specific solutions by showing their application in real-life scenarios. Writer’s Block has produced a variety of case studies both in printed and video formats.
Collateral/Brochures
From product data sheets to corporate brochures, Writer’s Block develops benefits-driven, customer-focused content and designs that both engages and informs.
Direct Mail
We create targeted letters, post cards self mailers and “dimentional” programs to complement a product campaign, introduce new services, announce special promotions and drive customers to your web site.
E-Mail Marketing
Email marketing is a cost-effective means to reach large numbers of targeted prospects. We work with companies of all sizes to develop e-zines, email marketing messages, and landing pages that engage visitors and deliver positive results.
Newsletters (Printed/Electronic)
Corporate and technology newsletters provide a valuable, cost-effective means of educating customers about technological advances, announcing new services, and maintaining customer loyalty.
Packaging
We can work with you to create intelligent packaging content and design that engages buyers with compelling benefits and delivers a clear, powerful message that resonates beyond the sale.
Print Ads
We develop print advertisements for a wide range of technology products and services in both the consumer and business-to-business markets. We combine our team's deep knowledge of technology with crisp, fresh language to reach your target audience and deliver a strong sales message.
Public Relations
One good press release can exponentially increase the traffic on your web site. Our technology marketing writers help you create powerful press kits that tell your company's story to the media--from backgrounders and pitch ideas, to press releases announcing product launches, new services, partnerships and quarterly earnings.
Trade Shows
We can help you source show properties off all sizes, as well as point-of-purchase displays--we then execute a comprehensive design approach that meets overall corporate positioning and messaging--as well as supporting you with materials to drive booth traffic.
Web Sites
Over 90% of customers and prospects visit a company web site before and after the sale. Web sites are many prospects' first introduction to your company. Writer’s Block builds dynamic and compelling sites, that engage web visitors, elevate your brand, and deliver more qualified leads by combining compelling storytelling with organic search engine optimization (SEO) techniques.
Web Forums/Social Networks/Intranets
We can leverage the reach of opt-in e-mail and web site registrations, generating memberships and attendance to company blogs and social networks, and web seminars, or utilize push-media such as e-newsletters and other opt-in e-mail delivered exchanges..
Integrated Marketing Capabilities...A-to-Z
Writer’s Block offers the following services to its clients...